Games & Playable Experiences

Playable ads, from idea to finished creative.

Give people a short interaction with your game or product before they choose to open its link. We create the playable, refine how it feels, and deliver the files for your chosen ad networks.

Play our work

Try three playable ads.

Explore three Magic Thai interactions built by Aniloom. Open any card to play in a new tab.

Public demonstrations, not client campaign results or evidence of advertising-platform acceptance.

Target ad platforms

Your playable. Your ad network.

We prepare platform-specific playable packages, adapting the format, click-through integration, and responsive layout to your target networks.

  • AppLovin
  • Google Ads
  • Unity Ads
  • Meta
  • TikTok
  • Pangle
  • Mintegral
  • Liftoff
  • Moloco
  • ironSource Exchange

Target platforms and package requirements are agreed in your project scope.

Full-cycle playable production

Shape what people play, see, and do next.

Start with your product, a reference, or an approved concept. We can connect creative direction, art, and development around one finished playable.

01

Concept and game design

Choose the product moment worth trying. Define the core interaction, tutorial, pacing, result, and reason to follow the call to action.

02

Art, motion, and sound

Use your approved assets or scope custom UI, 2D or 3D artwork, animation, and sound. Keep instructions readable and feedback clear on small screens.

03

Gameplay and adaptations

Build the interaction in HTML5/WebGL. Adapt layouts, behavioral variants, supplied translations, and analytics hooks to the agreed campaign needs.

How a playable ad works

From interaction to destination.

A playable ad lets people try a short interaction before choosing to open the advertised link.

  1. 1. Play

    Try a short interaction inside the ad.

  2. 2. Click to redirect

    Tap the call to action to follow the advertised link.

  3. 3. Open Ad link

    The ad opens the configured store or landing page.

Illustrated user journey. The creative, call to action, and destination are agreed in the brief.

From brief to delivery

One team takes the playable through production.

Creative decisions, implementation, and checks stay connected. You review the actual playable at agreed checkpoints as it takes shape.

  1. 01

    Shape the interaction

    Agree on the product moment, player action, visual direction, destination, and target ad networks before production.

  2. 02

    Build the playable

    Create the tutorial, gameplay, feedback, result, and call to action. Add the agreed artwork, animation, sound, and variants.

  3. 03

    Refine the finished experience

    Review the playable with you, correct issues, and check layouts, player flows, and provider packages before handoff.

  4. 04

    Deliver files and a live demo

    Receive the agreed network packages, source files, and a browser demo link for sharing the finished creative.

The brief defines the creative and delivery requirements. The finished files and demo give your team a concrete result to review and use.

Before handoff

Check the playable where it needs to work.

We check the play experience, screen layouts, and final delivery files as part of building your playable. Issues found in our agreed production scope are corrected before handoff.

Portrait, landscape, and long screens

We check iPhone and iPad screen resolutions, orientation changes, and the 9:22 portrait and 22:9 landscape extremes. Instructions, artwork, and the CTA must remain visible and usable.

Phone portrait, illustrated with a 9:16 screen.
Phone portrait9:16
Phone landscape, illustrated with a 16:9 screen.
Phone landscape16:9
iPad portrait, illustrated with a 3:4 screen.
iPad portrait3:4
iPad landscape, illustrated with a 4:3 screen.
iPad landscape4:3
Long phone portrait, illustrated with a 9:22 screen.
Long phone portrait9:22
Long phone landscape, illustrated with a 22:9 screen.
Long phone landscape22:9

Illustrative screen proportions. Final resolution coverage is agreed in your brief.

The full interaction and destination

We follow the tutorial, controls, feedback, result, and replay where present. The final CTA must use the correct network integration and open the agreed store or landing page.

Ad-network preview and validation

For agreed target networks, we use preview and validation tools from Google Ads, AppLovin, Liftoff, and Mintegral/Mindworks. We check single HTML files and ZIP archives, file limits, required entry files such as index.html, and click-through behavior.

View supported ad networks
Final files and a shareable demoCloudflare

We deliver the HTML or ZIP packages required by each supported network, together with the agreed source files. A live demo hosted on Cloudflare Workers gives your team a browser link to open and share.

Preview tools check their own platform requirements. Final campaign approval belongs to the network; the package and browser coverage are agreed for your project.

Before we start

A few practical details.

Scope, review dates, delivery requirements, and responsibilities are agreed before paid work begins.

What do we need to provide?

Share your game or product, concept or reference, available brand and product assets, required copy, target networks, destination link, and deadline. We agree on creative production and any missing inputs before starting.

Can you create the artwork and additional versions?

Yes. We can scope custom UI, 2D or 3D assets, animation, behavioral variants, supplied translations, and network-specific delivery. The pricing page explains the production packages and their scope.

How do we review the playable?

Open the live demo link in your browser at agreed checkpoints. Review the interaction and presentation, then share feedback for the next production round. We check the final network files separately from the hosted demo.

What do we receive at handoff?

The finished playable in the agreed ad-network formats, source files, and a live demo link. Exact networks, versions, review rounds, and delivery dates are defined in your proposal.

We can also manage your advertising campaign or broader marketing campaign. Scope and fees are discussed individually.

Start a conversation

Plan your playable.

Explore one-tap, adapted, and custom production. Share your idea when you are ready to define the scope.