Concept and game design
Choose the product moment worth trying. Define the core interaction, tutorial, pacing, result, and reason to follow the call to action.
AniloomGames & Playable Experiences
Give people a short interaction with your game or product before they choose to open its link. We create the playable, refine how it feels, and deliver the files for your chosen ad networks.
Play our work
Explore three Magic Thai interactions built by Aniloom. Open any card to play in a new tab.

Build and place
Choose a mallet, build, and follow the interaction through to its result.

Swipe and collect
Guide the runner along the lotus path with swipe controls and collection feedback.

Tap and match
Pick items to complete matching sets, with visible tray progress and selection feedback.
Public demonstrations, not client campaign results or evidence of advertising-platform acceptance.
Target ad platforms
We prepare platform-specific playable packages, adapting the format, click-through integration, and responsive layout to your target networks.
Target platforms and package requirements are agreed in your project scope.
Full-cycle playable production
Start with your product, a reference, or an approved concept. We can connect creative direction, art, and development around one finished playable.
Choose the product moment worth trying. Define the core interaction, tutorial, pacing, result, and reason to follow the call to action.
Use your approved assets or scope custom UI, 2D or 3D artwork, animation, and sound. Keep instructions readable and feedback clear on small screens.
Build the interaction in HTML5/WebGL. Adapt layouts, behavioral variants, supplied translations, and analytics hooks to the agreed campaign needs.
How a playable ad works
A playable ad lets people try a short interaction before choosing to open the advertised link.
Try a short interaction inside the ad.
Tap the call to action to follow the advertised link.
The ad opens the configured store or landing page.
Illustrated user journey. The creative, call to action, and destination are agreed in the brief.
From brief to delivery
Creative decisions, implementation, and checks stay connected. You review the actual playable at agreed checkpoints as it takes shape.
Agree on the product moment, player action, visual direction, destination, and target ad networks before production.
Create the tutorial, gameplay, feedback, result, and call to action. Add the agreed artwork, animation, sound, and variants.
Review the playable with you, correct issues, and check layouts, player flows, and provider packages before handoff.
Receive the agreed network packages, source files, and a browser demo link for sharing the finished creative.
The brief defines the creative and delivery requirements. The finished files and demo give your team a concrete result to review and use.
Before handoff
We check the play experience, screen layouts, and final delivery files as part of building your playable. Issues found in our agreed production scope are corrected before handoff.
We check iPhone and iPad screen resolutions, orientation changes, and the 9:22 portrait and 22:9 landscape extremes. Instructions, artwork, and the CTA must remain visible and usable.






Illustrative screen proportions. Final resolution coverage is agreed in your brief.
We follow the tutorial, controls, feedback, result, and replay where present. The final CTA must use the correct network integration and open the agreed store or landing page.
For agreed target networks, we use preview and validation tools from Google Ads, AppLovin, Liftoff, and Mintegral/Mindworks. We check single HTML files and ZIP archives, file limits, required entry files such as index.html, and click-through behavior.
View supported ad networks
We deliver the HTML or ZIP packages required by each supported network, together with the agreed source files. A live demo hosted on Cloudflare Workers gives your team a browser link to open and share.
Preview tools check their own platform requirements. Final campaign approval belongs to the network; the package and browser coverage are agreed for your project.
Before we start
Scope, review dates, delivery requirements, and responsibilities are agreed before paid work begins.
Share your game or product, concept or reference, available brand and product assets, required copy, target networks, destination link, and deadline. We agree on creative production and any missing inputs before starting.
Yes. We can scope custom UI, 2D or 3D assets, animation, behavioral variants, supplied translations, and network-specific delivery. The pricing page explains the production packages and their scope.
Open the live demo link in your browser at agreed checkpoints. Review the interaction and presentation, then share feedback for the next production round. We check the final network files separately from the hosted demo.
The finished playable in the agreed ad-network formats, source files, and a live demo link. Exact networks, versions, review rounds, and delivery dates are defined in your proposal.
We can also manage your advertising campaign or broader marketing campaign. Scope and fees are discussed individually.
Start a conversation
Explore one-tap, adapted, and custom production. Share your idea when you are ready to define the scope.